Inteview with Rochele Silveira – Managing Partner
June 2025
Exploring the Essence of Excellence with Silveira Rochele: Inside the World of Kurotel. In the world of luxury wellness, Kurotel, a sanctuary in the serene landscapes of Gramado, Brazil, stands out for its unique blend of pioneering healthcare and luxurious hospitality. We sat down with Silveira Rochele, a guiding force behind this esteemed spa, to delve into its rich history, transformative philosophy, and the legendary Kur Method.
Can you tell us about the origins of your spa? What inspired its concept and design?
“Kurotel was born from a dream in 1982,” Rochele explains, “crafted by the visionary Dr. Luis Carlos Silveira and his wife Neusa. The spa was inspired by a holistic vision of medicine that blends science with compassion.” The unique name combines the German “Kur” (cure) and “hotel,” capturing the essence of healing hospitality. The architecture reflects this ethos, with serene, biophilic design elements promoting a calm and restorative environment.
How has your spa evolved to meet the changing needs of your clientele over the years?
“Over the decades, Kurotel has transformed into an integrated health and wellness center,” says Rochele. The spa’s proprietary “Kur Method,” encompassing hydrotherapy, nutrition, rest, physical activity, and emotional balance, ensures a holistic approach to each guest’s wellness journey.
What sets your spa apart from others in the luxury wellness industry?
In a competitive landscape, Kurotel’s dedication to personalization and science-backed practices sets it apart. Rochele highlights the Kur Metabolic Sequence for Weight Loss and Stress and Anxiety Relief Program as signature services that embody their commitment to “Better Health and More Life.”
How do you define the philosophy of wellness in your spa?
At Kurotel, wellness is a lifelong commitment. “Our philosophy centers on preventative care and empowering our guests through knowledge and personalized care,” Rochele emphasizes. Each guest receives a customized program addressing their unique needs and aspirations.
What innovative techniques, products, or technologies do you incorporate to enhance guest results and satisfaction?
Emphasizing cutting-edge technology and impeccable service, Kurotel boasts advanced diagnostic tools alongside a dedicated staff trained in excellence. Safety and comfort are ensured, fostering an environment where tranquility reigns.
How does your spa approach eco-friendliness and sustainability in its daily operations?
“Sustainability is woven into Kurotel’s operations,” Rochele notes. The spa incorporates eco-friendly practices and engages in community-focused projects, nurturing a healthier planet and society.
What wellness trends do you believe will shape the future of spa experiences?
Looking ahead, Rochele identifies personalization and precision medicine as key trends. Kurotel’s new “Kur em Casa” program illustrates their commitment to expanding their transformative reach.
What does winning “Spa of the Year” mean for you and your team?
“Receiving an international recognition such as ‘Spa of the Year’ is an extraordinary honor—not only for me personally, but for our entire team,” Rochele states. “It validates a lifelong commitment to preventive medicine and the promotion of health through the Kur Method, which was created in the 1970s.”
She continues, emphasizing gratitude:
“We are deeply grateful to our loyal clients, community, and society as a whole. Our heartfelt thanks go to our trusted suppliers, inspiring influencers, dedicated journalists, supportive friends and family, and the voting committee—each of whom plays an essential role in this journey.”
She concludes with the significance of the award:
“This award represents not just a milestone, but a powerful reminder of our purpose: to inspire healthier, more meaningful lives through science, compassion, and excellence.”
What advice would you give to other spa operators striving for excellence in luxury wellness?
“Never give up on your dreams,” Rochele advises sincerely. “There will be good times and challenging moments, but staying focused on your purpose is essential. Have the courage to persist, even when faced with obstacles.”
She emphasizes the importance of surrounding oneself with talented, compassionate, and visionary people. “Build a team that shares your values and can walk the path alongside you. In the wellness industry, true excellence isn’t achieved overnight. It requires unwavering consistency, meticulous attention to every detail, and a genuine love for what you do.”
Her key counsel is to always prioritize the client. “Listen with empathy, act with integrity, and uphold the highest ethical standards. Be authentic in your purpose. Every day, give your best—lead with intention, respect, and care.”
Rochele concludes with timeless insight:
“When you do so, your work doesn’t just make a difference in individual lives; it builds a legacy of transformation—something meaningful that endures long beyond your time.”
Best Luxury Destination Spa – Continent Winner
Best Unique Experience Spa – Global Winner
Best Luxury Medical Spa – Global Winner
Address: R. Nações Unidas, 533 – Bavária, Gramado – RS, 95670-000, Brazil
Phone: +55 54 3295-9393
Website: www.kurotel.com.br